The Global Beer Market is expected to reach US$ XX Bn. by 2027 from US$ XX Bn. in 2019, at a CAGR of 4.5% during the forecast period.
The report includes an analysis of the impact of COVID-19 lockdown on the revenue of market leaders, followers, and disruptors. Since the lockdown was implemented differently in various regions and countries; the impact of the same is also seen differently by regions and segments. The report has covered the current short-term and long-term impact on the market, and it would help the decision-makers to prepare the outline and strategies for companies by region.
Global Beer Market Dynamics:
Beer is the most popular alcoholic drink consumed globally. It is mostly composed of 4% to 6% liquor, and the primary elements include lager incorporate water, starch source, yeast, and flavors. Globally, Europe is the second biggest beer manufacturer.
The report focuses on beer volume and value which also shows a regional development, including market size, share, revenue, and much more across the globe. An increase in consumer inclinations for beer over other alcoholic beverages and a rise in disposable income in emerging regions such as the Asia Pacific are the key driving factors for the beer market. Also, the advance of flavored beer products by the companies operating in the market further boosts the growth of the market.
The premiumization of beer products and the growing popularity of craft beers are other more factors, which help the market growth. Craft beer has increased popularity among large sections of consumers. As stated by the Brewers Association, a craft brewer records a yearly production of 6 million barrels of beer. Craft breweries are coming up with new products to increase their existence in the market.
The number of craft breweries in the US increased by 13.2% in 2018 to reach 7,346 compared to 6,490 in 2017. Today, drinking in bars or house parties is becoming a part of the socio-cultural context. The beer is more broadly accessible presently, with an increasing number of outlets. Therefore, the beer market has increased at a constant rate over the years with a continuous rise in the number of beer consumers.
Creative marketing and promotional activities are also playing a significant role in the growth of the beer market. In recent years, alcohol companies have been investing heavily in advertising and promotions to grow their market foothold. For example, Heineken N.V. sponsored UEFA Champions League in 2018.
On the other hand, beer vendors face tough competition from other alcoholic beverages such as wine and spirits. Strict regulations on alcohol advertising, as well as the campaigns against alcoholic beverages, pose a challenge for the market. Also, variation in the prices of raw material, higher excise duties, and taxations on imported beer are the key factors hampering the growth of the beer market.
Global Beer Market Opportunities:
The beer companies have not marketed effectively for females, so there is an enormous opportunity to increase their sales revenue by appealing to female consumers. Because of an increased percentage of employed women and the fast adoption of western culture in the last few years, beer consumption by females has considerably increased. Thus, women are going to be one of the major consumers of beers in the future.
Global Beer Market Segment Analysis:
By type, the market is segmented into Lager, Ale, Stout & Porter, Malt, and Others. Among them, the larger beer segment is expected to hold the largest market share of XX % by 2027. On the other hand, thanks to the rising demand for advanced beer, the ale beer type is projected to grow at the highest CAGR of XX % during the forecast period.
Based on production, the macro brewery holds a leading position in the global beer market in 2019, followed by Craft Brewery. Macro brews are international beer brands produced in larger quantities. Macro brewers must maintain consistency in the taste of beers, as they are marketed across the globe. Numerous companies offer a wide range of branded beers in the market. Budweiser and Budweiser Black Crown come from the house of Anheuser Busch.
Global Beer Market
Heineken offers Icon brand and provides DraughtKeg beer, which remains fresh even up to 30 days after it is opened. Anheuser-Busch InBev launched Tequila-flavored beer, Oculto, in the U.S. Oculto was targeted at younger consumers who prefer Mexican beer and liquor.
Global Beer Market Regional Insights:
The Asia-Pacific market is expected to hold the largest market share of the global market by 2027. The Asia-Pacific region is a highly attractive growth region for the beer market, on account of the growth in population, where the young population is high. Also, the rising income levels and urbanization has been the key driver for the beer market in Asia-Pacific. The price of beer is also increasing, hence making it more reasonable for the consumers. The demand for premium beer is increasing in Asia-Pacific because of the changing inclinations of consumers with the growing interest in better quality beer brands. The companies are also investing in the region to increase their presence and market share in the growing beer market in the Asia-Pacific. For instance, AB InBev opened a new brewery in Ho Chi Minh City in Vietnam, and Heineken opened a new brewery in Yangon, Myanmar, with an estimated investment of US $60 million.
Global Beer Industry Developments:
In February 2018, Heineken N.V. announced that they had inaugurated a new brewery in Chihuahua, Mexico. The capacity established has a capacity of 6 million hectolitres per year and will be used for the production of several premium brands of the company for consumption in the country as well as exporting.
Global Beer Market1
The objective of the report is to present a comprehensive analysis of the Global Beer Market to the stakeholders in the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.
External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding Global Beer Market dynamics, structure by analyzing the market segments and project the Global Beer Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Beer Market make the report investor’s guide.
Scope of the Global Beer Market
Global Beer Market, by Type
• Stout & Porter
Global Beer Market, by Taste
• Strong Beer
• Light Beer
• Regular Beer
Global Beer Market, by Category
• Super Premium
Global Beer Market, by Packaging
• PET Bottle
Global Beer Market, by Production
• Craft Brewery
Global Beer Market, by Distribution Channel
Global Beer Market, by Region
• North America
• Asia Pacific
• Middle East & Africa
• South America
Key Players in the Global Beer Market
• Anheuser-Busch InBev
• Beijing Yanjing Beer Co., Ltd.
• Carlsberg Group
• Squatters Pub
• UNITED BREWERIES LTD.
• Sierra Nevada Brewing Co.
• Heineken N.V.
• Dogfish Head Craft Brewery Inc.
• Boston Beer Co
• Molson Coors Brewing Company
• Constellation Brands, Inc.
• Compañía de las Cervecerías Unidas
• Asahi Group Holdings, Ltd.
• Kirin Holdings Company, Limited.
• Guizhou Moutai Co., Ltd.
• Stone & Wood Brewing Company
• China Resources Enterprise Co., Ltd.
• Oettinger Brewery.
• Grupo Modelo
• Tsingtao BreweriesThis report submitted by Maximize market Research Company
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