What is Email Validation – All You Have To Know

What is email validation in email marketing? As the statistics show, ROI can be as high as 122% in email marketing. However, it is achievable only if you do it precisely. Email marketing is built upon the email list.

So, this email list must be deliverable and validated. Therefore, email validation must be your first step. But what exactly is email validation? What are the benefits? And how can you do email validation?

We will explain these questions here in this article. However, even if your email marketing skills are not the best, you can get started quickly.

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Let’s get going.

What is email validation in email marketing?

You have made great efforts to collect emails by using various methods. Certainly, you have sent out an important message to your vast contact list.

But, you discovered that many of the emails weren’t valid. Or even they had not the correct format. Then what’s the solution? Obviously, Email validation.

What is Email Validation?

So It is the process of validating an email to verify its existence and validity. As well as, it verifies that the email address can be delivered and is hosted on a trusted domain like Gmail.

But, why is this important?

Why is Email Validation Important?

Let’s say you have collected lots of emails. Now, assume that you run an email campaign with no email validation. Certainly, You’ll get a hard bounce rate for invalid emails.

But, existing recipients will still receive emails that don’t make sense. Therefore, a hard bounce rate can damage your delivery reputation and reduce email delivery.

Why is Email Validation Important?

However, even if there are valid emails. It won’t be possible to send the email directly to their inbox. So it could be a concern for the whole email marketing system.

What is email validation in email marketing?

These are the important reasons to validate your emails:

  • Reduce a hard bounce rate
  • Avoid sending risky emails
  • Increase primary inbox delivery rate
  • Find out the most accurate marketing data
  • Boost your sending reputation
  • Remove spam complaints
  • Stop temporary and check-all accounts
  • Improve engagement rates
  • Get low-cost email marketing

The list goes on. But, you don’t have to validate your email list every time.

What is email validation in email marketing?

Only do it if:

  • You receive new recipients to your mailing list
  • You get low open rates
  • Or you get a high bounce rate

Do it at least once per month. However, even though nothing bad happens. Since regular email validation will ensure that you have an accurate deliverable email list.

Now that you have an overview of what is email validation and the reasons why email validation is important.

Let’s learn how it works.

What is Email Validation Process?

Similarly, email validation is the same as email verification. However, the latter is more complicated than the first one. Meanwhile, validating email addresses improves the efficiency of your email delivery.

Email Validation Statistics

But, there are numerous methods to validate emails. However, generally, you begin with a spelling check. So, ensure that you don’t misspell something.

As well, look out for spam-related traps. Because many email addresses are designed to catch users who aren’t adhering to the best practices of email marketing.

So, make sure that these emails are not on your email list. Otherwise, the ISPs and ESPs will block you.

Secondly, check the structure in that your email is formatted. As well as, be sure not to overlook any [ @ ] symbols in your emails.

For instance, email validation tools or services should be able to detect emails similar to the email [ alex@alex@bb ]. Further, make sure that the syntax checking is done correctly.

Email Validation Statistics

Additionally, email validation functions as each mailbox’s validation. It uses an SMTP protocol to verify that a mailbox is available at a specific address. What is email validation in email marketing?

Let me write down and create the email validation checklist you need to follow:

  • Verify spellings
  • Validate syntaxes
  • Find the disposable emails
  • Check the DNS of the contact
  • Send an email to the email address

The process of validating an email takes only a minute to complete. But, if done correctly using software or codes. However, there are plenty of tools that are free and premium to validate your email lists on the move.

Additionally, you can perform the task manually, but it could take a lot of time. You must investigate the subject more deeply if you’re like me. Or particularly if you’re an absolute newbie.

How To Verify Emails Before Sending

An email is composed of the [ @ ] symbol as well as a dot [ . ]  and ASCII characters. The first portion contains personal details. The second part is the domain name for which the email address is registered.

Why email validation is important
What is email validation in email marketing?

So, let’s give more details here.

The first portion of an email address is:

  • Alphabets, such as [ A B, C, ] and many more
  • Special symbols such as [ @, +, _ ] or more
  • Full stop, dot, or etc

The second portion of an email includes:

  • Dots [ . ]
  • Hyphens [ – ]
  • Digits [ 1,2,3 ]
  • Letters [ a,b,c ]

Here are some examples of emails that are valid:

  • James@digitalmarketing.com
  • Marketer@abc.news.net
  • Name@mywebsite.com

Meanwhile, here are some examples of emails that are invalid:

  • Alex..me.019@thiswebsite.com ( Consecutive dots [ . ] are not allowed )
  • Jack@.bcc.com ( Domain doesn’t start with the dot [ ] )
  • John[]$=%@mysite.com ( Remove email that includes underscore, dash, and numbers only )
  • Promise.fantasy.com ( [ @ ] Symbol must exist )
  • Name@xyz.b ( [ .b ] is not a domain )

However, manually verifying your email list will take a lot of time. On the other hand, you can’t verify each email individually.

However, if there isn’t a programming background, you may need to engage a developer for this. If not, you can opt for email validation software.

Email Validation Services

There is numerous email validation software on the market nowadays. Each has its own high-quality attributes. Meanwhile, some verify one particular information, and others perform other functions.

Meanwhile, if you are in the email marketing field take a look at these Best Email Marketing Services.

These are the best tools for verifying email lists. What is email validation in email marketing?


It’s among the most well-known email verification tools used by businesses like TripAdvisor. However, ZeroBounce has multiple verification options.

It provides single as well as large-scale email validation. It offers vital customer information as well.

Price: ZeroBounce provide monthly 100 email validation for no cost. If you’d like to spend more on expenses, they start from $39 – $249 per month. Contact them about pricing if you wish to have unlimited access.


It’s among the most well-known email validation tools available on the market and is used by large companies such as Shopify.

According to their website, they’ve validated more than five billion emails up to today. It enables flawless integration with third parties and has various formats for files.

Price: Usually, EmailListVerify charges $0.004 per email validation. But they also offer significant discounts each month. Don’t forget to take a look.

Conclusion: What is Email Validation?

Invalid emails can create a negative reputation for your business or domain. As well as, you’ll spend a lot of time and money while email marketing because of an excessive bounce rate.

The first thing to perform after acquiring emails is to validate them. The method of validating emails is termed email validation.

Meanwhile, it involves checking the spell formatting, syntax, and spelling of your emails. Also, it involves searching the DNS or pinging to the email address.

I’ve already provided you with the JavaScript as well as HTML code to validate emails. You should consider the best email validation software or services if you’re new to the field.

That’s it! Have questions? Tell me in the comment section below.

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