Are You Sure Your Website Doesn’t Need a Redesign?


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Having a cutting-edge web resource is critical since an out-of-date website scares off potential clients ruining business name and reputation.

But how would you understand that your service requires some website redesigning? Who could tell? We have prepared 6 key questions answering which you’ll realize, whether your website is fine or if it needs some improvements.

Simply take this six-question test to evaluate your platform current performance.

#1. Is your design up-to-date?

According to the experts, a website redesign shall better take place at least once in 4 years. Modern technologies are developing rapidly, thus, SEO mechanisms shall keep pace with the times as well.

Today’s audience has high expectations as to platform design. People know how a reliable service is supposed to look like. A site with poor content, low-quality pictures, and incompatible colors looks unprofessional. So, will users trust such a resource and a brand it presents? Hardly.

Every website is the face of a company. It would be smart to work hard enough for your platform to be a strong tool to make the right first impression since users tend to surf the Internet before actually getting in touch with company’s representatives.

Have you done any upgrades to your service for the last 4 years? If not, it’s a perfect moment for your site redesign. That’s the right approach to build trust with your current customers, as well as to attract new people.

#2. Are you experiencing a poor conversion rate?

We’re sure you do realize the importance of focusing enough time and efforts to your marketing strategy. Even though, you might still experience some reduction of leads quantity or sales volumes. That would be a valid reason to redesign your service.

Before seeking help from a UI/UX design company you better figure out the true causes of poor conversions. Is your content focused on your audience? Maybe the site could be structured a little bit better to stimulate more sales. Does your page have a Call To Action button?

Overall, a wise website redesign will improve your conversions.

#3. What about your bounce rate? Is it too high?

Every web resource needs analytical tools, for instance, Google Analytics. Such mechanisms help you track and monitor your service performance. When the bounce rate is more than 80%, it’s a clear sign to implement the redesigning strategies.

Speaking of the “bounce rate” notion itself, it serves to reflect the Internet traffic effectiveness. The term presents the percentage of users who left the site - so to speak, “bounced” - shortly after entering the page, since they weren’t interested to learn more.

The bounce rate reflects whether a certain page is of any importance and value to the audience.

Low bounced pages catch users’ attention and encourage people to find out more about the resource. Thus, there are more chances that the audience will perform specific actions the service owners expect them to, for instance, subscribing, getting a quote, placing an order, etc.

#4. Isn’t your platform responsive?

The key point here is to ensure your service looks great from all the gadgets, including smartphones. Every component has to be presented in the right way, pictures and the menu bar shall be adequate. Today site responsiveness does matter.

The reality is that people enjoy their mobile devices and apply them for whatever purposes all the time. Thanks to their portability, cellphones and tablets are more convenient compared to home computers.

As to the mobile version, it has to be designed properly, so users don’t have to get irritated zooming each page to understand the content. How annoying it is to keep miss-clicking the link, cos it’s too small!

That’s when the relevant responsiveness shall come to the rescue. A service redesigning brings better platform adaptivity, makes a solution more user-friendly and converts higher traffic.

#5. Is the download speed high?

Let’s speak about the true value of your platform download speed. Studies on website loading time spans prove that services loading for more than 4 seconds have very high abandon rates.

Do you know how much a 1-second delay will cost you and your web resource?

One second delay will worsen users’ satisfaction by 17% and decline page views by 10%. Every year one-second delay costs $2.5 mln of lost revenue for shops generating $100.000 every day. And timing is critical not only for the e-commerce world but for other industries as well.

41% of customers will rather leave a platform that loads more than 4 seconds. Thus, the audience gets a negative online experience, and a website gains weak conversions and low searching engine ranking.

Do your best to avoid your people get annoyed with too much waiting, as they’ll be gone, maybe even forever.

Stats claim that the perfect desktop loading period is 4 seconds, and 9 seconds have to be more than enough for mobile page loadings. Still, we all know that the faster the better.

Your objective is to ensure impressive loading speed, upgrade your service as a whole, install updated plugins, refresh your themes, provide powerful hosting, and the like. Entrepreneurs who know the business check their website loading speed every year to capture the right moment and redesign their service.

#6. How great is your scroll depth?

The indicator shows how the audience interacts and engages with the platform content. It’s applicable even in those cases when users visit one page only and then leave.

The Google Tag Manager could be used to track the scroll depth performance. The solution will show till where the audience was scrolling down the page. While applying such a tool, you’ll get reports to see customers scrolling, for instance, 10%, 50% or 95% of a specific page. The results obtained could be applied to figure out whether your target audience reads your articles fully and to take action, if they look through, let’s say, only 15%.

By the by when splitting too long material into nice short articles, the scroll depth improves.

Heat Mapping is one more tool for you to monitor the scrolling depth. The solution analyzes the audience’s behavior while surfing a particular page. It reflects the points users stop scrolling, which parts people prefer to pass when they scroll over, and on which pieces they quit.

When suffering from low scrolling depth, we would recommend you think seriously to redesign your website in the nearest future.

Moreover, there are a few more questions you could ask yourself:

  • Are you receiving multiple complaints from your clients?
  • Is your service easy to navigate?

It might sound obvious, but still, those answers will clarify many details for you.

So, once again, are you still sure your website doesn’t need a redesign? Now you can give the answer for yourself.

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